Brand With Purpose
Providing Everything You Need To Start Your Business
A brand identity kit is a resource containing the rules of your brand and how people should apply it holistically to maintain brand consistency. It should include the most business-critical visual assets and information, such as where to find logos, how to use them, approved color palettes, typography styles, and other visual attributes.
Whether your brand is traveling down the hall to a colleague's office or across the globe, you need to safeguard it for the journey ahead. With freelancers, marketing agencies, internal teams, and many others using your brand in communications and content, it's easy for inconsistencies and misuse to arise.
A brand identity kit can help by providing disparate groups and individuals with the tools and information they need to uphold your brand consistently. In fact, a brand identity kit is an absolute must-have for all businesses!
A brand color palette is a crucial part of building a successful company identity. The shades you use to represent your company in its logo, website design and more will help to underpin the defining elements of your business and make you more recognizable to your followers and customers.
Brand Palettes have more than one color. While the logo might be blue, the website might include yellow or green as well. We call this the "Color Story", and important to have those colors work together in harmony.
Whether its a new, established, small, large, or restructuring business, a logo is probably the most critical tool in your product promotion arsenal. It's not just a random mark. It provides your business with an identity that represents your core values and your mission. If executed properly, that identity can immediately sell your brand to prospective customers.
A logo is a combination of text and imagery that tells people the name of your small business, product, and/or service and creates a visual symbol that represents your vision. It's a big part of your brand identity (what people will see).
A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. A logo is an important part of your company's brand, and makes a significant impact on a company's public perception. In fact, a logo is one of the most important branding investments a business can make.
Typography plays a crucial role in the design of your brand identity. Defined as “the art or process of setting and arranging types” Brand typography is a visual element of brand style guide, or brand book, that arranges your business's written copy in a legible way and aligns your messaging with your brand personality.
Typography represents the tone and values of your brand just like colour represents a feeling or visually represents a message for your customers. Every category of the font has a different meaning and thus will portray a different representation of your brand and what your business stands for
Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.
The purpose of brand guidelines is to help ensure your brand is communicated correctly internally, and presented consistently to your audience. By strictly adhering to brand guidelines, you can promote a uniquely recognizable brand identity to stand out from competitors, and remain memorable in the minds of consumers.
Brand guidelines should be shared and understood throughout the business. Even one incorrectly used logo can damage a brand’s reputation for quality and professionalism. Collating all the brand information in a brand book is a good idea. This could include more in-depth information such as website templates, advertising and editorial guidelines, and guidance on social media branding and tone of voice.