Whether its a new, established, small, large, or restructuring business, a logo is probably the most critical tool in your product promotion arsenal. It's not just a random mark. It provides your business with an identity that represents your core values and your mission. If executed properly, that identity can immediately sell your brand to prospective customers.
A logo is a combination of text and imagery that tells people the name of your small business, product, and/or service and creates a visual symbol that represents your vision. It's a big part of your brand identity (what people will see).
A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. A logo is an important part of your company's brand, and makes a significant impact on a company's public perception. In fact, a logo is one of the most important branding investments a business can make.